Article by Glide
In the initially half of 2011, the total number of gome store programmed companies from 826 to 938 stores, including new stores open at 131 stores, optimization of 19 went. Plus private stores and large and medium electrical appliances, the number of stores gome stores about 1500 home, involving the national 364 large and medium-sized cities.
Gome WangJunZhou reckon President, gome already experienced network optimization process. He says, to maintain national lead in the premise of a further optimization of urban network layout, grab line two line market growth opportunities, improve and expand the lesser market cover density.
Gome in terminal fine management most specific embodiment of in contemporary years have been key lies in its promotion of transportation out the “constructions” strategy. Especially in contemporary years, the launch of the new “gome stores, including live house” Beijing ZhongDa store, its constructions scale from three years ago sales of 800 million yuan to 2 billion yuan, the year now breakthrough sales scale, literally become the Chinese electrical appliances chain initially flagship store.
And for those electronic business field, WangJunZhou gome says the main direction of future development is “covered” over the line online. WangJunZhou said, in purchasing platform, the country has in the 0.1 trillion the size benefit, this is the traditional electronic business enterprise doesn’t have, it also means gome will supply in than traditional e-buying enterprises with a more strong bargaining power to provide patrons with more DuoYuan, affordable goods.
According to information, the country has unrestricted new five years strategic plotting. WangJunZhou said, in 2011 the new store, there will be 60% of the store will open in the second level 3 market
This week, stand and home appliance enterprise frequently cooperation. Following the packed with eight home appliance brand net hand in hand, the shake handshandle nets also announced days gone by in 50 home electrical home appliances manufacturers, distributors, launched near kinds of home appliance product group export activity. Shake handshandle nets also sent out words, says “in the su ning electric equipment, jingdong mall after, shake handshandle nets will and buys the home appliance domestic the third develop, and challenge the limit” low fee buys home appliance.
Sings over the buck fee
Shake handshandle nets says, at the present time, JiuYang, glanze, dongling, such as the boss supor 43 a brand already settle shake handshandle nets, many product fee, which pointed to the minimum. “Such as star harvest on the market at present glanze spherical microwave oven in the shake handshandle nets fee only 999 yuan, compared with 1996 yuan fee jingdong mall, preferential reaches one thousand yuan.”
The home appliance page login reporter found that the “group”, and the home appliance contains large home appliance, kitchen appliances, life appliances, personal care, digital harvest five categories. Hang hot machine bell rider mainstream product five file hang hot machine sale 328 yuan; JiuYang advocate hit a DouJiangJi sale 369 yuan; Bread machine initially brand dongling mainstream product also east for 388 yuan; Profit section intelligent cleaning robot vacuum cleaners sale 910 yuan.
It is reported, the shake handshandle of home appliance group export activity on Tuesday net has been online, and then will be releasing harvest.
Make the third develop
At the beginning of the development of domestic group export all Groupon develop, but did not reference to follow. In just one year, domestic stood the whole scale of more than 5000 home, financing scale of $ 410 million, or the e-buying industry financing scale of 14%, but never very excellent key to earnings. The personage inside course of study says,stand “group home appliance” may make electrical appliances sale of the third path.
But for now on the net buys the home appliance enterprise channels are still very cautious attitude. Electrical appliances enterprise to participate in the relevant person in charge of the team are not willing to do evaluation. “In fact now is home appliance enterprises commonly don’t directly with standing cooperation, is already so, go dealers channel can maintain the original channels, and tries to observe the effect of the new channel.” A spokeswoman says.
As for all the channel of the buy fee buys whether there is a gap, the official said, the enterprise to the uniform channel buys strategy, fee system should be the same. Dealers have not much pricing. “Some product the fee is low, may have an advertising factors in it. But the product feature is guaranteed.”
